Pirie is an award winning master coach & speaker who helps women over 50 to reignite and reinvent epic next chapters of their lives.

Whether you’re ready to start a new chapter or not, life will eventually prompt you to do so. “How To Create My Next Chapter!” Download my eBook, Start TODAY!


Pirie Jones Grossman is a certified Life Coach, TEDx/keynote speaker, influencer, Amazon best-selling author of “Conversations With Pirie” 30 Stories of People Who Reinvented Themselves, and co-founder and co-host of the podcast, “Own Your Throne.” She is also a member of the prestigious Forbes Coaches Council.

She has shared the stage with Deepak Chopra, Elisabeth Gilbert, Marianne Williamson, Kris Carr, His Holiness the Dalai Lama, and Dr. Jill Bolte Taylor. In 2021, she became the #1 Life Empowerment Coach by Yahoo! Finance.

Pirie primarily coaches women on self-esteem, helping them to reignite the second chapter of their lives. A frequent contributor to Thrive Global, Huffington Post, and Authority Magazine, she’s a former TV host for E! Entertainment Television, Fox Television, NBC, CBS, and ABC. As Co-Chair for the Special Olympics International World Winter Games in Idaho, she spoke at the UN on behalf of Special Olympics.

She is the founder of “Love is Louder” with suicide survivor Kevin Hines, a brain health summit focusing on teenage depression and suicide, which resulted in her TEDx talk, How to Heal a Community from Suicide.

Pirie lives in Sun Valley, Idaho, where she has spent over a decade as a board member of the Sun Valley Wellness Institute. With an M.A. in Spiritual Psychology from the University of Santa Monica, California, she continues her private Life Empowerment coaching practice.