The Niceness Trap™ Is
Costing You More Than
You Know.

The Niceness Trap™ is the unconscious pattern of sacrificing your authenticity, integrity, and freedom in exchange for approval.

I help you recognize it, break it, and reclaim what it has cost you.

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→ TAKE THE NICENESS TRAP AUDIT™

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→ Read the Work
(my Substack essays)

AS FEATURED IN:

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THE TRAP DOESN’T LOOK LIKE A WEAKNESS.

IT LOOKS LIKE STRENGTH.

In your career, relationships, motherhood, and friendships, you over-give, under-ask, carry too much, and silence your truth to keep the peace.

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It’s not.

It’s the Niceness Trap.

The moment you tell the truth,
the pattern begins to break.

Not harsh truth.
Not reactive truth.

Clear, grounded, self-respecting truth.

You name what’s real. You say it clearly. You stand by it without abandoning yourself. That’s how you rebuild self-trust, and begin reclaiming your life.

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→ Find Your Level

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Work With Me

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Workshops & Salons

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A thin, vertical steak with grill marks on a black background.

From intimate salons to large-scale workshops and corporate leadership programs, women identify the hidden patterns holding them back, and learn to lead with greater voice, authority, and authenticity.

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Speaking

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A man standing on a stage behind a podium with a microphone, wearing a dark suit and glasses, speaking to an audience.

Provocative keynotes at organizations that expose the hidden patterns keeping women from speaking up, owning their value, and leading at full power.

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Private Coaching

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High-level, personalized coaching for accomplished women and leaders ready to break the patterns costing them more than they know.

→ Explore Options

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MEET PIRIE JONES GROSSMAN

I’m the creator of The Niceness Trap™, a Strategic Pattern Identifier, executive coach, bestselling author, and speaker.

I help high-achieving women uncover the unconscious patterns shaping their careers, relationships, leadership, and choices…patterns that can look like strength while quietly costing them their voice, value, and freedom.

Through coaching, speaking, and workshops, I give women the insight, language, and tools to stop negotiating against themselves and start living and leading with greater authority and authenticity.

Because you can’t change a pattern you can’t see.

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Where The Niceness Trap™
Shows Up In Your Life

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The Niceness Trap™ doesn’t show up in just one part of your life. Explore Pirie’s essays on Substack to recognize the patterns shaping your career, relationships, motherhood, friendships, and more.

→ EXPLORE THE ESSAYS HERE

Clients’Testimonials

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One conversation can change everything.

→ TAKE THE AUDIT

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→ WORK WITH ME