I’m Pirie Jones Grossman.
EXECUTIVE COACH, AUTHOR, AND THE VOICE BEHIND THE NICENESS TRAP.
I work with women who have built full, meaningful lives and are now ready to stop abandoning themselves in the process of holding everything together.
There comes a moment in your life when what used to work…
quietly stops working.
Not all at once. Not dramatically. But in a way you can feel in your body.
You notice how much you are managing—other people’s emotions, expectations, reactions. You hear yourself over-explaining things that should feel simple. You feel the subtle exhaustion of always trying to be understood, to be liked, to keep everything running smoothly.
And at some point, something inside of you begins to whisper:
This isn’t it.
That moment, the one you may not even have language for yet, is where my work begins.
Background
Before I stepped into this work, I spent years in environments where presence, communication, and perception mattered at the highest level.
I was a television host across major networks including E!, NBC, ABC, and FOX, and later served as Co-Chair of the Special Olympics World Games, where I had the honor of speaking at the United Nations on behalf of the organization.
And even with all of that visibility, there was still a deeper layer of work calling me.
In my 50s, I returned to graduate school to earn my Master’s in Spiritual Psychology, deepening the inner work that now anchors everything I teach.
I’m also the author of the Amazon bestselling book Conversations with Pirie: 30 Interviews on Creating Second Chapters, along with a bestselling companion workbook, early work that explored reinvention, identity, and personal truth, and laid the foundation for what would become The Niceness Trap.
Today, as a member of the Forbes Coaches Council, and a women's empowerment speaker, my work integrates psychology, leadership, and lived experience to help women navigate the most important conversations of their lives.
Why I Do This Work
For a long time, I believed that being a “good woman” meant being thoughtful, accommodating, generous, and easy to be with. I believed that if I gave enough, loved well, and stayed connected, everything would work the way it was supposed to. And in many ways, it did.
Until it didn’t. What I began to see, first in my own life, and then in the lives of the women I sit with, is that what we often call kindness is not kindness at all. It is an adaptation. It is the learned instinct to smooth things over, to anticipate needs before they are spoken, to carry emotional weight that was never ours to begin with. It is the quiet editing of our truth in order to preserve connection.
And while it may look beautiful on the outside, it comes at a cost.
The cost of being “nice” is often your voice, your energy, and your sense of self. Real kindness, the kind that creates honest, lasting relationships, is rooted in truth. And truth requires something most of us were never taught:
The ability to stay with ourselves, even when someone else is uncomfortable. 
What I Believe
I don’t believe you need to become harder, colder, or less loving to be powerful.
I believe your power comes from clarity. From self-trust. From the ability to say what is true in a way that is grounded, clean, and deeply self-respecting.
You can be warm and direct. You can be loving and boundaried. You can stay connected to others without leaving yourself.
And when you learn how to do that, everything begins to shift, your relationships, your work, your sense of who you are.
“One honest, self-led conversation can change the entire trajectory of your life.”
You don’t need more confidence. You need access to your truth
and the support to stand in it.
My Work
The women who come to me are not beginners. They are thoughtful, capable, emotionally intelligent women who have spent years doing what works, and are now realizing that what worked is no longer sustainable.
Together, we do very specific work.
We look at where you are over-functioning in your relationships and gently, but directly, unwind it. We shift the way you communicate so you can say what you mean without over-explaining or collapsing into guilt. We build the internal steadiness that allows you to set boundaries and stay connected at the same time.
This is not about becoming someone new.
It is about returning to the version of you that has always been there, clear, grounded, and fully expressed.
Beyond The Work
I’m a mother. A wife. A woman who has loved deeply, lost deeply, and continues to evolve.
I care about meaningful conversations, beautiful gatherings, and the kind of connections where people feel truly seen.
And I care deeply about helping women like YOU come home to yourselves without losing the relationships and lives you’ve already built.
If you’re here,
You already feel it.
You may already feel it.
That quiet knowing.
That something just isn’t working anymore.
That you’re ready to show up differently.
You don’t need to become someone else.
You just need to tell YOUR truth and be yourself.
One conversation can change everything.
WORK WITH ME →
TAKE THE AUDIT →