Featured Speaker, Female Chronic Illness Workshop Series – Pirie Jones Grossman

Pirie Jones Grossman is a certified Life Coach, TEDx speaker, influencer, best-selling author, and co-founder and co-host of the podcast, “Own Your Throne.” She has shared the stage with Deepak Chopra, Elisabeth Gilbert, Marianne Williamson, Kris Carr, His Holiness the Dalai Lama, and Dr. Jill Bolte Taylor. In 2021, she became the #1 Life Empowerment Coach by Yahoo! Finance.

Pirie primarily coaches women on self-esteem, helping them to reignite the second chapter of their lives. A frequent contributor to Thrive Global, Huffington Post, and Authority Magazine, she’s a former TV host for E! Entertainment Television, Fox Television, NBC, CBS, and ABC. As Co-Chair for the Special Olympics International World Winter Games in Idaho, she spoke at the UN on Special Olympics.

She is the founder of “Love is Louder” with suicide survivor Kevin Hines, a brain health summit focusing on teenage depression and suicide, which resulted in her TEDx talk, How to Heal a Community from Suicide.

Pirie lives in Sun Valley, Idaho, where she has spent over a decade as a board member of the Sun Valley Wellness Institute. With a master’s in Spiritual Psychology from the University of Santa Monica, California, she continues her private Life Empowerment coaching practice.



Category: Articles

Pro Age Woman Magazine – Are You at a Crossroads in Your Life?

I’m SOOO excited to share with you the very first edition of my column `The Best Is Yet To Come´ for The Pro Age Woman Magazine!! 💎

The column is all about one of my favorite topics – reinvention!

In this edition, we explore the opportunity of the `crossroads´that so many women find themselves at in mid-life, and I give you step 1 in a 5-step formula (that I use with my private coaching clients) to help you get real with where you are at now and where you want to be, and to ultimately move past the doubts and blocks and finally take steps toward creating that second chapter your soul is calling out for.


Category: Articles

Find your voice – Destiny Productions, Gosolo.subkit.com

Interested in starting your own entrepreneurial journey in personal development but unsure what to expect? Then read up on our interview with Pirie Grossman, founder of Destiny Productions, located in Sun Valley, Idaho.

What’s your business, and who are your customers?
I am a certified Life Coach, TedX Speaker, Social Media influencer, Best selling author and co-founder/co-host of the popular podcast, “Own Your Throne”. I was recently voted as the #1 Life Empowerment Coach by Yahoo! Finance. I primarily work with women over 45 who want to create the 2nd chapter of their lives and start making THEIR dreams come true! I help them find their purpose in life and guide them in how to do it. I help them heal their limiting beliefs, low self esteem and find their voice. I also address the beauty of Pro Aging! I help women remember who they REALLY are and that it’s never too late to start something new, no matter how old they are!

Tell us about yourself

I have my masters in spiritual psychology because I wanted to learn how to heal myself! I learned tools to help me heal from being abused by a schizophrenic mother, going through 4 divorces, infertility, having my miracle babies in my 40s, surviving cancer, overcoming being a suicide survivor, dealing with imposter syndrome, former people pleaser and more! I turned all of that craziness into a different life! To a much more rewarding life! One full of joy and great success. And my greatest joy is helping women overcome all of their obstacles that are holding them back and helping them heal and watch their lives explode with joy, fun, purpose and making their dreams come true just like I did!

What’s your biggest accomplishment as a business owner?

Founding and owning a business that I love with a passion and making so much money that I can do ANYTHING I want! I own my own home, I became an art collector, I go on vacations anytime I want! And I just bought my dream car… a Porsche Panamera! I own a company that helps people live their lives for the highest good of all! My company has given me my soul’s purpose.

What’s one of the hardest things that come with being a business owner?

You are the sole person that has to take responsibility for everything and every decision you make! I’m accountable for everything. I also GET to create my company’s vision. I’m also responsible for creating how much money I want to make and how to do it.

What are the top tips you’d give to anyone looking to start, run and grow a business today?

1. Create a vision you really want! This is your compass.

2. Create a product you believe in. What is your passion!

3. Have a creative, out of the box marketing plan. Think differently, find new ways to reach your audience. Try new approaches. Be flexible.

Anything else you’d like to share?

Create a company that sells something you believe in! Ask yourself, how do I want to feel running this business everyday? Will it bring me joy? How will it make others lives easier? How can I be in service to others! If you do these things, you’ll create a very successful business!

Where can people find you and your business?






Category: Articles


In the words of Pirie Jones Grossman:

“I am continually amazed to discover how hard some people work to make their lives extraordinary. Yet, no matter how much they have accomplished or how good they feel about themselves, there is almost always one area of their lives where they feel powerless to create their next level of success. When we examine this area, we undoubtedly find one or more excuses—excuses that have more power than their commitment to their stated goal.”

Notice, that these excuses are practically automatic. They require no thinking or creativity. Everybody has them and uses them and pretends that they are rendered powerless by them. Some of these excuses are obvious, and others so subtle it takes a keen eye to expose them.

Some scream their limiting messages loud enough for all to hear; others whisper quietly in their ears: “It’s not my fault.” “I couldn’t help it.” “My family needed me.” “I need so-and-so to do their part before I can do mine.” “I can’t do it.” “I don’t have enough money.” “I’m too stressed out.” “I have a headache.” “Business is bad all over.” “I’ll do it next week.” “I’ll start tomorrow.”

Excuses like these are the proverbial back door people leave open if the pursuit of their goals is more demanding than they anticipated. Basically, they’ve already decided that they want a time-out. It’s literally an attempt to “excuse” themselves from fulfilling their objectives and behaving like the responsible, powerful, creative human beings that they are.

Excuses transfer all of their inner power to outer circumstances stripping away their ability to create results. It sabotages their dreams for the future and keeps them tethered to the past. If allowed to camouflage as the truth, these excuses can penetrate the best-laid plans and rob everybody of having a life they love.

Pirie added, “Think back to a time you produced breakthrough results—whether, in your personal life or career, you will likely find your success was won because you didn’t allow yourself to use the excuses that had stopped you in the past. You might have seen them and were perhaps momentarily seduced by them, but ultimately, you chose not to use them.

You consciously or unconsciously declared that area of your life as an “excuse-free” zone. While you may have had moments when your progress was halted by your excuses, in the end, you remained more committed to your vision than to your reasons, excuses, and justifications.

Take that deep dive; you’ll see that having a current picture of your life—one that profoundly inspires you right here and now is the best antidote to the chronic use and sea of excuses.” By taking the action steps below, prepare for the energy surge that will soon follow.

She continued, “I challenge you to take on the area of your life where you’re not making progress and identify the top five excuses you use to justify your current reality. Remind yourself at every moment, you have a choice to align with your grandest vision for your life or to align with your excuses. Then stand tall, take back your power, and consciously claim this area of your life as an ‘excuse free’ zone.”


“What is your vision?” Define it. “Is it tied to your sense of purpose?” Define that as well. The first step encourages the person to visualize themselves pursuing and achieving both their vision and purpose.


“Listen and trust your intuition. It will guide you step-by-step on what you need to do to fulfill your vision. Express gratitude for your intuition”. Ritualize habits. “Reframe how you think about achievement”. Achievements can arrive slowly or suddenly, but if one has made a decisive move towards accomplishing that vision through adopting their future mindset, then they’re on their way to the ‘excuse-free zone’.


This is not easy, but it can be if one is willing to be truthful with oneself. People have learned their belief system as a young child, then they did their best to create their life experiences to align with that belief system.

“Have you ever wondered why you’re getting the same result as an adult as you did as a child? The limiting beliefs you’ve held onto for so long haven’t served you—time to identify them, acknowledge that they are not truths, and bid them adieu.”

Regardless of the beliefs that one carries from childhood or adulthood that can include lack of education, career failure, divorce, or trauma, still, everybody is capable of change.

Now putting that into action, one must begin by making a list of those limiting beliefs and choose to release them. Now make another list that includes a concrete approach and action steps to achieve one’s vision. Live without excuses on that list.


Take a breath. Now believe that what was written on that second list is the outcome.

Here’s an example: “If you’ve always dreamed of owning your own business, will you take the necessary steps to move forward by researching and gaining more knowledge through business programs and coaches? Or will you avoid doing the work and fall back on your limiting beliefs and excuses that ‘It’s too hard’ or ‘I’m not ready yet.’


Confronting excuses that one has relied on can quickly bring up frustration and irritation. This is understandable since they’re breaking up old psychological patterns, so everybody must be gentle with themselves as they step into new emotional territory. They must keep in mind that the alternative to an excuse is a beautiful opportunity.

Truly the difference between an extraordinary person and an ordinary one is not about their wealth. It’s about whether or not they will let themselves get eaten up with their excuses or take the step to push themselves through all their adversaries and reach their goal.

READ influencive.com


Category: Articles

Soul-Centered Coach, Pirie Jones Grossman, Reveals Her 5 Powerful Steps to Owning the Throne of One’s Life

“Let me ask you when was the last time that you’ve really opened up to someone?” Or, “Experienced being vulnerable and exposing the deepest and darkest parts of your soul? “ Guess, only a few people experienced what most people didn’t. Now, “what if I told you that you can be healed in a soul-centered approach? Clearing away those past traumas and gaining the confidence to own the throne of your life, once and for all”.

If this sounds interesting and would want to have this one-of-a-kind experience, then Pirie Jones Grossman is the right person to help.

Pirie Jones Grossman is a certified Life Coach, TEDx speaker, influencer, best-selling author, and co-founder and co-host of the hit podcast, “Own Your Throne.” She has shared the stage with Deepak Chopra, Elisabeth Gilbert, Marianne Williamson, Kris Carr, His Holiness the Dalai Lama, and Dr. Jill Bolte Taylor. And she recently became the #1 Life Empowerment Coach by Yahoo! Finance.

Pirie primarily coaches women on self-esteem, helping them to reignite the second chapter of their lives. Aside from that, she is also a frequent contributor for Thrive Global, Huffington Post, and Authority Magazine. Having spent part of her life in TV, as a former TV host for E! Entertainment Television, Fox Television, NBC, CBS, and ABC. And more importantly, she served as the Co-Chair for the Special Olympics International World Winter Games in Idaho and spoke at the UN about the Special Olympics.

Not only that, but Pirie is also the founder of “Love is Louder” together with suicide survivor Kevin Hines. It is a brain health summit focusing on teenage depression and suicide, which resulted in her TEDx talk entitled, “How to Heal a Community from Suicide”.

Pirie currently lives in Sun Valley, Idaho, where she has spent over a decade as a board member of the Sun Valley Wellness Institute. She got her Master’s degree in Spiritual Psychology from the University of Santa Monica in California and has a private Life Empowerment coaching practice.

After more than 20 years of spending her life in front of the camera, she now focuses her energy on helping others through her work. Through her practice, she helps hundreds of businesswomen, CEOs, celebrities, and moms who recently went through divorce, retirement, women who are successful but are not happy, essentially people who are looking for their purpose – she helps them to reinvent their lives and owning their throne with these 5 powerful steps:


The first step is to look for “your vision”. As Pirie described, “Give yourself something to look forward to in the future. Look for something that sparks your interest.” Maybe, it could be that dream that they thought they could never reach or their bucket list that was left tucked away in the corner, never being touched.


Once that vision is set in their mind, then, they should make a plan on how they’ll be able to achieve it and strive to work on them every single day. Either by finally finding the courage to take the leap or cross out the items from that bucket list.


The only way to achieve their vision is to clear their limiting beliefs. For those who went through a divorce, childhood trauma, and many others. These stocked-up emotions are blocking them to move forward. Finding those past traumas in one’s life, be it from childhood, or in their 20s, maybe even after retirement; is incredibly important and once this is done, they can finally let go of them.


This step is about, “Believing that you can create a life that you’ve always wanted. Reminding yourself who you are and reassuring that you deserve to be treated like a queen.” Creating a new positive mindset. Also, it’s about “Believing that you can achieve your dreams because it is never too late to create the life you wanted regardless of how old you may be”.


Once all of those steps are done, the last step is all about finally taking control of one’s life, believing that you have the power to co-create one’s own life; and no event or person can tell them otherwise. “You have to sit on the throne and wear your crown because that’s the queen that you really are”.

If either one of these steps ‘awoke something inside you that you’ve never felt before, and left you wanting to know more.’ Then Pirie is there to help you, her practice offers executive VIP coaching, which is one-on-one coaching where the program runs from 6 – 12 months since healing in general takes time, it doesn’t happen overnight. Pirie describes her work as something “experiential”, as it takes a long time for her program to integrate since she doesn’t merely treat the symptoms, she patiently goes into the root of the problem and helps her clients to rise from the ashes of the past and be reborn with a brand new self like a Phoenix.

Pirie hosts workshops and weekend retreats about reinventing the second chapter of people’s lives. She stated, “I want to walk into a room where I know no one is going to sit on the throne but after they finish my program, they’re all fighting to sit on the damn throne and wear the crown.”

READ disruptmagazine.com

Category: Articles

Pirie Jones Grossman, #1 Life Empowerment Coach, Helps Women Reinvent the Second Chapter of Their Lives

Pirie Jones Grossman is a certified Life Empowerment Coach, TEDx speaker, best-selling author, podcaster, and contributing writer for Thrive Global and Authority Magazine.

Pirie’s coaching is masterful, combining deeply customized life coaching with spiritual psychology’s powerful tools and techniques. This synergy helps women heal old belief systems and early life experiences freeing them to create profoundly purposeful and fulfilling lives.

She points out that we learn who we are and how to love from our childhoods and early romantic experiences. In these contexts, our core beliefs and values are defined. Are we lovable? Are we good enough?

Pirie says, “I teach from a spiritual psychology perspective because it heals at a soul level. When healing happens in this way, we discover a sense of connection to something bigger than ourselves. When we reclaim and restore our self-esteem, and align our beliefs to our behaviors, and our values to our choices, we become empowered and begin to live from a place of gratitude and abundance.”

Pirie specializes in redefining women’s lives after significant life changes like divorce, career shifts, retirement, or when kids have left home.

“So many women forget their own dreams while they’re helping others create theirs. And when we don’t remember our dreams, when we don’t take action to live them NOW, we literally start to die.”

She gives women permission to get out of their comfort zone and reclaim their lives with intention, reminding them to reignite the flame inside. Her mission statement: It’s never too late to live the life of your dreams at any time of your life.

“I needed to learn forgiveness and how to break through and heal my past, so I could stop the self-sabotaging survival skills that were no longer serving me. I know if I can heal, anyone can!”

Pirie learned these tools while getting her Master’s in spiritual psychology at the University of Santa Monica when she was in her 50s. She has since worked with hundreds of corporate leaders, moms, businesswomen, and seekers who looked to find answers to the questions: Who am I? What’s my purpose? How can I be in service to my community?

Pirie’s one-on-one VIP coaching system encourages and engages women to get unstuck so they can reinvent the second chapter of their lives based on joy, purpose, clarity, and creativity. When you’re ready to clear undesirable behaviors, obstacles, and unnecessary struggles that sabotage your ability to live your best life, Pirie will help you thrive.

Article Yahoo! Finance – April 16, 2021

Category: Articles

Melissa Snow: Second Chapters; How I Reinvented Myself in The Second Chapter Of My Life

I wish someone had told me that there’s more to it than mindset. In coaching there is a huge focus on mindset and this is great, but you also have to have action. I kept believing that I didn’t have clients and wasn’t making money because of my thoughts. I kept trying to find the right thoughts to think to make it all come together.


Category: Articles

My Over-50 Girl Tribe Shares Wellness + Beauty Tips / Part Two

The Gift of Girlfriends is More Than Skin Deep

I’m continuing my conversation with my girl tribe about outer and inner beauty tips. You probably already read Part 1, now for Part. 2

I asked my girlfriends about Inner Beauty. My question was, “How do you define beauty now that you’re in your 50s and 60s? Is it different than when you were younger? If so, what would you tell younger women that you’ve learned?”

Here are the responses I received.

Teri revealed that she wished she had loved and honored herself more and had been kinder to herself, and found her “voice” earlier. She also wished she’d read more books and taken her education more seriously.

As a reframe for what she didn’t do as her younger self, she learned how to hear and know her own voice. Now she checks in with herself by scanning her body, mind, and emotions and asks, “What am I feeling?” If she’s feeling stressed, she asks, “Where am I holding stress in my body? Where are the attributes of my feelings being stored?” She also journals, writing what she likes about herself; she’s created a self-appreciation journal to love herself more. She has also learned that being in service of others brings her great joy.

When she was younger, Stephanie, like Teri, wished she had paid more attention to her education. Street smart, not book smart, Stephanie was curious, yet always on the go, just wanting to have fun with her girlfriends. At 12-years-old, she began making money; she says it was the key to her freedom. A natural risk-taker, she wanted to get out into the world. Reflecting on her young life, she says she grew up too fast and attributes that to her older friends. Fiercely independent, when a boy entered the picture, it was never for long. Her girlfriends were her life.

What would she tell her younger self today? Embrace education, and take it seriously. Read more books. And learn to be present. REALLY PRESENT. Aspire to live in the moment, not the future.

Now, she’s embraced potent tools that have increased her security and belief in herself. She’s learned how to control her negative thoughts by replacing them with positive thoughts, words, and actions. For instance, she says whenever she’s insecure, she stops, finds a quiet place, closes her eyes, and trusts her intuition by asking herself, “What’s up?” She does not fear her negative thoughts but allows them to pass through and invites the “messages” she receives. She TRUSTS herself! She’s also created a meditation practice. When she first wakes up, she lays her hand over her heart, meditates on her intention for the day, and remains quiet for the next few minutes. By not jumping out of bed and rushing into her day, she allows herself to be IN HER QUIET; she’s learned how to be IN THE PRESENT. She has found her peace.

Jenny, our birthday girl, wished that she spent more time with her girlfriends when she was younger. She began working at a young age, combining a school and work schedule. When work transformed into touring, scheduling quality time with girlfriends wasn’t in the picture.

The older and wiser Jenny has learned that it was OK to set social media aside. Five years ago, she replaced her “let’s see what’s happening” on social channels with hours-long walking meditations along a river where she “socializes” with eagles. She’s learned that nature is better for her wellbeing. And to take the news in doses, preferring to read it than watch it. That’s probably true for many of us, particularly in these chaotic times! Jenny spends more time with herself and her girlfriends, which stopped the chase and filled her with happiness and lasting memories, like this trip.

When Beth was younger, and her life became difficult and complicated, she used competitive sports to “run away” from family and friends. She had a belief that her body would fall apart if she didn’t get her exercise time in, often training for marathons and triathlons. She was in a constant fight or flight mode. Her body didn’t have a chance to relax and rest when dealing with challenges.

Now she’s chosen different priorities. She CHOOSES to spend more quality time with her family and friends rather than running away. She’s learned how to be flexible with her time and, even more powerfully, learned to spend some time doing something else with others rather than just what she wants! In her case, she felt she was selfish in her younger years. Now she can do both, and by taking time for herself and spending time with others, she has created balance in her life.

Mindy says she wished she learned how to meditate earlier in life. She values meditation as a life-changing tool available to all of us for free. She also wished she’d journaled more when she was highly emotional and could have taken the toxic emotions out of her body and put them on paper instead. She also wished she’d read more and had been more curious about school.

The critical lesson Mindy learned over her 50 years was that there are NO MISTAKES in life, just opportunities. Take responsibility for your actions in your life. And I say, Amen to that! Further, the meditation technique she uses most is the mantra. She loves using the mantra because the mantra is repeated silently in her mind repeatedly. If she notices she isn’t saying the mantra, and that monkey mind has kicked in (the one that runs through to-do lists or is stuck remembering the past or planning the future), she brings herself back to the mantra, and the mantra guides her into stillness and quiet.

The essential tools and techniques she’s learned are self-forgiveness, to own your shit!, and to do what brings you joy.

My turn. I wished I had believed in myself more, not been so worried about what others thought of me, and had been more comfortable being out of my comfort zone. I didn’t know to be more curious about the world.

The lessons I’ve learned. 1) How powerful forgiveness is of myself and others. 2) How I had the power and responsibility to create whatever life I wanted on my own. 3) How precious life is and how quickly time passes. I’ve learned how to be so much more discerning of others and opportunities. I finally know WHO I AM and what I want, all from my inner work, to find my voice and purpose in life. All by the grace of God!

Then I saved the best question for last. “What brings you joy?”

Here are the group’s answers.

Go outside and connect with nature, bike, hike, swim, ski, garden, dance. Practice yoga, learn something new, host a dinner party (legally, please!) Read, write, run, ride a horse or blast the music and drive–get the wind in your hair! Spend time with girl and guy friends. Travel (to the coffee shop or another continent), journal (about what you’re grateful for to get started), listen to podcasts and audiobooks, watch movies, create anything–paint, draw, collage, or if you’re like one member of this tribe, collect sheds, and make that centerpiece to hang above your fireplace. Be of service, adopt an animal, play with your kids, take photos, visit the gym (if it’s open; if not, share the expense and location of a Peloton or weights with a friend or neighbor) or just BE!

We all agree that COVID has taught us to stop and take time for ourselves and do the things and be with the people that bring us joy.

So, ask yourself, are you spending time with your friends and family and doing things you enjoy that incite laughter, growth, and a sense of peace? I hope so.

If anything, maybe this article will get you thinking about your own life. There are ways to heal and focus on the positive while dealing with all the negativity in this world. Push pause and create your world with your loved ones, and you will develop the seed for a new and joyous world.

Our tribe is sending your tribe love, light, and a shot of spontaneity!



Category: Articles

My Over-50 Girl Tribe Shares Wellness + Beauty Tips

The Gift of Girlfriends is More Than Skin Deep

In mid-October, I went on an all-girls trip to Dunton Hot Springs, in southwestern Colorado, to celebrate my girlfriend’s 60th birthday.



Category: Articles

Sassy Gran: Second Chapters; How I Reinvented Myself In The Second Chapter Of My Life

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Category: Articles